STAUD

STAUD is Sarah Staudinger’s nickname. She and George Augusto started it in Los Angeles in 2015 to fill the gap they saw between luxury pricing and fast fashion — originally as a made-to-order house, where customers specified their own pieces. That lasted about two years before demand forced them into ready-to-wear. The Bissett, a bucket bag from that first year, was the piece that went properly viral, and the bags have led the brand ever since.