About Us —

Panache

Our Story —

Established in 1981 in Sun Valley, Idaho, Panache has spent more than four decades providing globally curated luxury womenswear and concierge styling. From its original Sun Valley location to its Park City boutique, Panache has built its reputation through personal service to locals and visitors, and showcasing an ever-evolving collection of designers.

Founded by owner Kathy Crosson, Panache quickly became a destination for locals seeking a thoughtful mix of internationally renowned luxury labels alongside emerging contemporary and lifestyle brands. In 2012, Crosson expanded the concept to Park City, opening Panache’s sister location on lower Main Street.

“I first visited Park City when my daughter was competing in freestyle skiing,” Crosson recalls. “I loved walking Main Street and felt the shops were wonderful, but there wasn’t anything quite like Panache.”

Our Philosophy —

Source the finest materials from artisans who respect the integrity of their craft.

Panache operates on a simple but powerful philosophy: source the finest materials from artisans who respect the integrity of their craft. From niche Italian ateliers producing pieces by hand to esteemed American designers manufacturing domestically, Panache curates pieces designed to wear beautifully and evolve gracefully over time.

Community —

Crosson has always believed that strong retail is built on relationships as much as merchandise. In Sun Valley, that meant hosting events, supporting local initiatives, and staying deeply connected to the community — an approach she brought with her to Park City.

“I believe in carrying exceptional product, offering genuine service, and giving back to the community,” she says. “That’s how Panache has grown over the years, and it’s how we continue to approach both stores.”